Do you feel that pollution is preventing your skin and hair from looking their best? Do you have skin or scalp conditions that worsen in a polluted environment? Activated charcoal may be the way to go!

This boon of an ingredient works in a variety of ways that can leave your skin and scalp feeling healthy and clean :

• Sponge : First off, it's hygroscopic i.e. enabled to absorb moisture from its surroundings.
  
  Once activated, it becomes especially porous and acquires an expanded surface area - similar to that of a sponge. This process is so potent that one teaspoon of activated charcoal has an absorptive surface area equivalent to a football field. Like a sponge, activated charcoal works to take in oil and dirt to uncover cleaner and healthier skin and scalp. Activated charcoal’s surface is like that of a sponge, a bumpy, jagged surface, which traps toxins to be washed away with the charcoal.

• Magnet : Activated charcoal works as a magnet attracting impurities. It attracts bacteria, dirt, oil, pollutants, toxins and other impurities. They quite literally stick to the activated charcoal, which acts like a magnet, and get washed away from your skin and scalp as the charcoal gets washed out.
  
  
• Exfoliator : Activated charcoal also exfoliate your skin and scalp to rid them of dead cells and excess oil without drying them out. First the impurities get sucked out of the pores and onto the charcoal. Then, they get exfoliated away with the charcoal. This leaves behind a smooth balanced texture that is neither too oily nor too dry.
  
  
• Antioxidant : Due to its capable porosity and ability to absorb and cleanse out toxins, activated charcoal acts as the perfect antioxidant. Upon eliminating these toxins from your skin and scalp, activated charcoal equips them to absorb nutrients effectively.
  
  
• Negatively charged : But what enables activated charcoal to attract toxins? To be exact, the negative charge in activated charcoal draws out the positive charge in toxins. The toxins stick to the activated charcoal, leaving behind clean skin and scalp.

How do Ayur’s herbal Charcoal Face Wash and Moisturising Charcoal Rich Shampoo work?

Charcoal Face Wash : The Charcoal Face Wash has detoxifying properties, discards dirt and oil, works against pollution, controls acne and leaves your skin spotless. Activated charcoal has binding properties owing to which it can bind to oil, bacteria and other impurities. This face wash uses these detoxifying properties to cleanse out impurities, which would otherwise lead to acne, pimples and irritation if untreated. It basically washes out dirt and oil which would be problematic if left coagulated within skin. Therefore, it fights pollutants like a pro - pulling them out and leaving skin cleansed.

Moisturising Charcoal Rich Shampoo : The Moisturising Charcoal Rich Shampoo helps fight dandruff and itchiness, balance your scalp’s sebaceous glands to produce optimum amounts of sebum and detoxifies your scalp of impurities, acting as a natural antioxidant. Owing to the exfoliating qualities of activated charcoal in this shampoo, dandruff and other impurities stick to the charcoal and are exfoliated away upon rinsing. Furthermore, it cleanses out the excess oil and sebum produced by your scalp’s sebaceous glands to reach optimum secretion, neither too much nor too less. Finally, acting as a natural antioxidant, this shampoo provides a deep cleansing treatment for hair.

Conclusion : Ayur Herbals’ Charcoal Face Wash and Moisturising Charcoal Rich Shampoo provide you with a deep cleanse every time you use them. These products are aimed at ridding your skin and scalp of toxins and other impurities like oil and dandruff. They’re a great choice for a weekly reset and can battle pollutants like no other!